Not-for-profit Marketing

Marketing is about creating value and it sometimes surprises people to realise that business marketing techniques can be readily applied to not-for-profit organisations such as a charity, membership organisation or social enterprise.

Charitable value comes from having a positive outcome on the lives of the users or beneficiaries of your activities. Ultimately value is making an impact on society.

So marketing can be used to:

● Identify and quantify the people or groups who will benefit from your activities

● Study and research their needs

● Design and produce the best ‘product’ or ‘service’ to meet their needs

● Communicate your offering and deliver it

● Measure the impact of what you do

Marketing and Fundraising