Not-for-Profit

PRACTICAL MARKETING HELP

FOR SMALL BUSINESSES &

NOT-FOR-PROFITS, CHARITIES & SOCIAL ENTERPRISES

Marketing is about creating value and it sometimes surprises people to realise that business marketing techniques can be readily applied to not-for-profit organisations such as a charity or social enterprise.

Charitable value comes from having a positive outcome on the lives of the users or beneficiaries of your activities. Ultimately value is making an impact on society.

So marketing can be used to:

Identify and quantify the people or groups who will benefit from your activities
Study and research their needs
Design and produce the best ‘product’ or ‘service’ to meet their needs
Communicate your offering and deliver it
Measure the impact of what you do

Marketing techniques and tools are extensively used in fundraising.

For example, many charities are highly skilled at using database-driven marketing, such as direct mail, to reach people who have been identified as having a propensity to give to charity.

We specialise in providing governance advice to small and medium charities.

Compliance checklists
Governance Best Practice
Strategy reviews
Financial statements and impact reporting