Consultation - an exploratory meeting, at no obligation to you. We listen while you
explain how your business operates, your achievements and challenges, and what help
you need. If you feel we can offer you an appropriate service, you instruct us to
proceed.
Review and Report - we review your business and marketing plans, and report back
on the areas we feel should be your priority. This might be advertising, sales, distribution,
website and so on.
Action Plan - a detailed plan of practical marketing activities, with SMART objectives,
that we believe will meet your immediate and longer-term needs.
Actions might include:
- Market study
- Customer segmentation analysis
- Targeted advertising campaign
- Public relations proposal
- Website review and redesign
- Database creation or updating
- Lead generation through direct mail
Implementation Support - hands-on help to turn your plans into actions, and also
advice and training to help you develop your internal marketing capability.
Performance Review - after an agreed time, this is the opportunity to review the
results of your marketing activities - and also review how well we have helped you.
Learning is the keyword at this end stage - making sure that you use both positive
and negative results to improve future marketing performance.
Routes to market are the means by which your products or services are made available
to your customers, including traditional distribution channels (wholesale and retail)
and newer routes such as direct to consumer via the internet.
